Considering the best way to fill up your dental implant surgeon’s books? One of the most effective options for this demographic is Google Ads for dental implants. There are several reasons why this is the case and we’ll go through these in this article.
Related: Learn more about how Google Ads for dentist works
How Does Google Ads for Dental Implants Work?
Let’s give you a brief overview of how this works (incase you aren’t aware yet). Google Ads works like this. Imagine you have been struggling with your denture for years and are fed up with the constant adhesive, removing of the denture and outright life limiting factors of wearing it.
You may go over to Google and start searching for terms of around how to overcome this issue. With Google Ads, we perform in depth keyword research to find all of these terms and then when one is searched, we place a ‘bid’ on that keyword that places our ad at the very top of the search results.
For example, a person may search, ‘fixed replacement for dentures’ or ‘dental implants in Exeter’. There are hundreds of keywords we can bid on. But ultimately, you get your ad in front of the right people and the right time.
The user then clicks on your ad (if it’s written enticingly) and are sent over to a purpose built web page that is design to convert them into a lead for you to book in to the practice. That’s it.
Why Does Google Ads for Dental Implants Work So Well?
You can market almost any dental treatment on Google Ads. However, when we consider dental implants, they work particularly well compared to other marketing methods. There are a few reasons why.
Demographic of Dental Implants Patients
The first thing to think about is the demographic of your patients. Dental implants patients tend to be an older demographic than Invisalign or other forms of cosmetic dentistry. This older demographic spend less time on social media and more time on researching.
This means they are more likely to be searching for details in Google.
The Mindset of a Dental Implants Patient
The next thing to consider is the stage of the buyers cycle these patients are. Dental implants are a big investment. They are also a lot more invasive than something like composite bonding or clear aligners.
What this means is, they are not likely to make an impulsive decision and sign up for a consult straight away.
Rather, they will take time making several different searches and consuming lots of content around the treatment before making their decision.
This kind of researching mindset is exactly why Google Ads for dental implants works so well.
Does Dental Implant Marketing Work on Facebook?
Whilst you can certainly generate leads on Facebook for dental implants, and we have done so in the past, you tend to get quite flakey leads.
In general, leads are cheaper to gain from Facebook across the board – but they convert at a lower rate. This is because on social media, you are using interruption marketing. You are effectively stopping someones as they scroll through their feed and trying to entice them in with a solid offer.
With dental implants, this results in a large volume of leads that know very little about the cost or process of the treatment. This makes them harder to convert.
Google ads is always our preferred method for dental implant patient acquisition – that’s not to say Paid Social does not work – it just means you’ll have to sift through the lesser qualified leads.
The Importance of Your Landing Page
If you want to start marketing for dental implants – Google Ads is a fantastic tool to have in your arsenal. It’s very important to have a well structured landing page that offers information and talks to the researching demographic that are seeking out a new smile and more freedom in their lives.
We covered some aspects of how long a dental landing page should be here.
In summary though, you should aim to achieve the following:
- Several sections covering; process, price, testimonials, transformations and information about the benefits.
- Use site links to link off to each relevant section of your landing page.
- Ensure the offer and Call To Action is very concise and clear e.g. Request a Free Implants Assessment.
- Do include testimonials high up the page for social proof.
- Use a bigger font and leave plenty of white space so that the content is readable for the older demographic.
- Use an open contact form on the page – they tend to be easier to work than pop ups for this demographic.
Conclusion
Google Ads for dental implants should be at the forefront of your mind when marketing the treatment. The key thing to always be thinking about is where are your potential patients and what are they thinking.
In this case, they’ll be researching – be there to help answer their questions and you’ll build up the trust and credibility needed to be the dentist who takes them through treatment too.
