Location
This dental practice is located in Ipswich, Suffolk. The competition is average but more sparse than other locations – this means at higher budgets we had to target more broadly.
Treatment Focus
The practice owner chose to spread across several treatments varying from; Invisalign and dental implants to emergency appointments and veneers.
Objectives
We aimed to get the Google Ads account into good standing and to scale the account bringing in a range of new patients across several treatments. The follow up was tracked in good detail.
686
Total New Leads
13.96
Cost per New Enquiry
9593
Spend So Far
We started off restructuring the account into tightly themed ad groups, bidding only on high intent keywords. As the budget increased, and we started to gather data, we scaled this up to a higher spend and broadened our reach to maximise incoming new patient leads.
Refined Keyword Targeting
As we scaled the account to reach a broader audience, it is more and more important to keep a vast list of negative keywords to avoid your ads showing to the wrong searchers.
In-Depth A/B Testing
We used A/B testing to optimise our ad copy for higher click through rates and to ensure our landing pages converted at the highest rate as possible.
Re-Targeting Campaigns
Re-targeting campaigns were used to reach back to those visitors who visited our pages but didn’t quite manage to convert.
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